To promote Subway's new sub deal, who better to talk about saving money at lunchtime than a couponer? Thanks to niche reality shows like "Extreme Couponing", the concept was a topical and playful way to show off value to our customers. 

Sound design was the secret to this piece, as it was what really allowed the spot to pop. Subway had just introduced a new look and feel, expanding their palette to include more bold colours. This campaign allowed us to tie Subway's flashy new style with a new sandwich offering to reach maximum excitement levels for sandwich fans. 

This tongue and cheek parody on classic "LIMITED TIME" urgency-driven commercials was loads of fun to dream up, and allowed us to highlight the excitement of a never ending deal in a hilariously over-the-top way. 

When QSRs change their menu items, often there is a lot of pushback from customers who are worried their favourite meals will taste different. We wanted to show customers that, despite the fact that they are healthier, these sandwiches are the exact same sandwiches they were before: still yum, still wow and still turned out despite some seriously last minute changes in the edit. 

This spot may not seem like anything special, but what I love about it is that 80% of it was written in the audio record. Client had a very specific idea in mind for this spot, but once we began to play in the audio house we realized that Subway's playful personality just wasn't coming through. 15 minutes later, we came up with the brand new script you have here.